You may be happy to give up your personal data and privacy in exchange for discounts and services. I am, most of the time, provided I can see what it is you know about me. How is the relationship between you, me and the brands who hold my data, going to change in C21? Well, I just spent a happy half hour listening to Creative Industries Knowledge Transfer Network and TheAlloy tell me about how they see that things are changing in the digital space. I've come away seriously thoughtful about one of the twelve great points they made. That point was "what if the creators of User Generated Content start asking to be paid - in cash or kind - for what they add to your brand or product?"   more »