There are two good excuses for going to trade shows technical knowledge and business knowledge. I’ll examine both as they affect start-ups and innovators in computer and video games, and hopefully show you ways to make the $5,000 cost of getting to a trade show for a week (including beer!) much better value for money. I’ll also dig into what a world in which games are released on 3 to 6 month cycles means for innovators and trade shows. [PART 1]   more »