Faintheart is really about how everyone was embarassed by their Dad and how love is never a linear experience. A nerd movie with a specific UK historical background that appeals to me, and, perhaps more so, to all the Moviestorm people in the audience last night at the CFF2008   more »

Part 2 - One very important use of a biological model of infection as a tool to understand marketing of tech products is that it reminds us that traffic and discussion between people who are already infected with a love of our product does not, of itself, drive new users. The product has to be taken up and used for that to happen. We are mostly concerned with how we actually drive the stage of uptake, ensuring a productive infection passes from existing users to uninfected users. I'm not ignoring the vital need for potential customers to be exposed to communication about the product, but so much is written about that that I hardly need bother. But very few writers have dealt with the need for someone to actually take the plunge and download, use and pay for our products. (side note: I suspect that this is because Marcoms execs love to write about themselves more than they love actually selling anything....). Remove the barriers = transmission goes up   more »