One of the big divide is that you find in the management teams of start-up companies is between those who have ideas, those who assess ideas, and those who implement ideas. We could bore each other now for weeks talking about psychological profiles, Belbin tests, and the like. I don’t propose to do that here, as I am one of the people who spends more of their time having ideas, and finds it very tough to assess those ideas and put them into practice. Indeed, the times at which I’ve had the most success, have been those times where I have worked with people who are far better than I am at the other two stages. So, I have worked out a matrix of decisions that helps me to cull out good and bad ideas, making bad ideas better and good ideas commercial as it goes along. I've given an example in the piece that follows:   more »